Phlox

ˈfläks’ noun. a flame-colored flower

Phlox Tale Studio is rooted in the Bay Area’s local abundance of nature, seasonal varieties by growers, sustainability, art, and landscapes. Our style intentionally focuses on natural movements and should feel like “growing out of a vase or meadow.”

Principal Designer | Kimmy Le

In 2018, Kimmy started out in visual merchandising for BHLDN by Anthropologie in Southern California by creating romantic modernist and natural designs.

Over the years, she has continued to design special installations and pieces for brands such as Aerin, BHLDN, Pixie Beauty, Eataly, Williams-Sonoma, Ken Fulk, Aveda, Anthropologie, and Evie, to name a few. She has also worked on commercial campaigns, floral events, and collaborative projects in New York City, Park City, San Diego, Los Angeles, Orange County, Palm Springs, Greater Bay Area, Tahoe, and other parts of Northern California. During the day, she manages business operations and marketing initiatives for a tech company.

Her work is published globally in Wedding Sparrow, Style Me Pretty, Ruffled Blog, The NY Times, The White Wren, Anti Bride Australia, Over the Moon, Sheerluxe UK, Glamour & Grace, Amber & Muse, The Knot, Wedding Chicks, California Wedding Day, and awarded WeddingWire Couples’ Choice 2019, 2020, 2021, 2022, 2023, 2024, and 2025.